Brand Values and Brand Identity.

The Brand Identity for NME is the same for every magazine, it always uses the same block capital text for the Masthead, the front cover is always dominated by one or a group of people, NME uses very bright, warm colours on their front cover, and the cover is packed with a lot of information and pictured. NME = New Musical Express. They specialised in all new music and artists. This gives the impression that they value new and upcoming bands and artists and try to promote them as much as possible. 

XXL’s brand identity is the same for every magazine, their Masthead’s font and colour is always white with a red background and one image (Maybe two) always dominates the cover, it’s usually a close up or mid shot. XXL is aimed at a black origin as you can see every image on their front cover is a black person. Rap and Hip hop is more-so aimed at black people. 

Questionnaire.

1.     What Gender are you?

·        Male                           [ ]

·        Female                       [ ]

2.     What is your age range?

·        10-20          [ ]

·        20-30          [ ]

·        30-40          [ ] 

·        50+             [ ]

3.     How much would you pay for a music magazine?

• ·         £1 - £1.99 [ ]
• ·         £2 - £2.99 [ ]
• ·         £3 - £3.99 [ ]
• ·         £4 - £4.99 [ ]
• ·         £5+          [ ]

4.     Where about would you put yourself on the Jicnar Scale (socio-economic group)

·        A   (Professional- Doctors, Barristers)                    [ ]

·        B   (Managerial- Teachers, Bank managers)             [ ]

·        C1  (Non-Manual- Office workers)                         [ ]

·        C2  (Manual- Car mechanic                                    [ ]

·        D    (Partly skilled- assembly line worker                 [ ]

·        E    (Unskilled- Student, Unemployed, Benefits)      [ ]

5.     Do you read music magazines currently?

• ·         Yes [ ]
• ·         No  [ ]

6.     Who is your favourite artist in the music industry?

• ·         ________________

7.     What articles or featured would you like to read in a new music magazine?

• ·         Fashion sense                      [ ]
• ·         Quiz                                    [ ]
• ·         Questions and Answers       [ ]
• ·         Concert Information            [ ]
• ·         Interviews                           [ ]
• ·         Reviews                              [ ]
• ·         Top 10 songs                      [ ]
• ·         Other   ____________       [ ]

8.     Write the Artist(s) you would like to be featured on the front cover of a new music magazine and have the main headline.

• ·         ______________________

9.     Pick the one that best suits you. “I would buy a music magazine because ……”

• ·         I like the image on the front cover                            [ ]
• ·         The article of the contents page interests me             [ ]
• ·         It’s a good price                                                     [ ]
• ·         It’s a good name for a magazine                              [ ]
• ·         The headline catches my eye                                   [ ]
• ·         It’s for a Friend/Family member                              [ ]
• ·         Other ___________________________              [ ]

10.                      If we interviewed an Artist which would you prefer?

• ·         Long traditional chat        [ ]                                         
• ·         Q&A From the public     [ ]

11.                       What is your favourite colour scheme (E.G warm colours, cold colours)?

• ·         __________________

12.                       What copy of magazine do you prefer to read?

• ·         Physical copy [ ]
• ·         Virtual copy   [ ]

13.                       How often do you buy a music magazine?

• ·         Once every 1-2 weeks       [ ]
• ·         Once every 4 weeks          [ ]
• ·         Once every 1-3 months     [ ]
• ·         Once a year                      [ ]    
• ·         Never                               [ ]

This is my questionnaire. I think I have asked the most relevant questions to get an idea of my target market, how much I should sell it for, what type of magazine I should publish, when a new issue should come out, HouseStyle of the magazine & advertisements. Once I ask my target market I should be able to determine how to approach making this magazine.

Second Front cover UPDATE.

Second Front Cover Update. I have removed the Headline "Exclusive interview with this student" because there was just no space for it. I could straighten out the text to make it inline with one another for the professional look, possibly remove a cover line to create more space.

FINAL Front Cover UPDATE

Update on my front cover. I have moved the image to the right so the the text can fit in and looks more professional. I have removed the Headline "Exclusive interview with this student" because there was just no space for it. I could still improve this cover for example straightening the text so it's all in line.

Audience, Key Conventions, What I have learnt.

During this preliminary activity I have learnt lots of different media terms for example Media Language, Media Institutions, Media Audiences, Media Representations. I have learnt the key conventions of an effective masthead. Learnt Denotation and Connotation, I can now create a professional magazine front cover and contents page, I can also analyse a magazine front cover in detail and binary opposition (Complete contrasts that exist within media texts in-order to construct a narrative for example good and evil, Happy and Sad, day and night) I have learnt how to layout a front cover or contents page and use different font sizes for emphasis. The four big media concepts are Media Communication Through Language, Language is everything the media uses to communicate - Photos, camera angles, costumes, and style of music as well as boring old words. Institutions companies and organisations that create the media.
Audience of a media product are the people who watch, read, listen or play that media product.
My Audience for this magazine will be ages 12+ as year 7's start at the age of 11 also teachers will be reading this magazine to know what is going on in the school too. My primary audience for this magazine will be 11-19 year old students and the secondary audience will be staff, parents, Governors.
Media Representations involves the way that events, Ideas and different people are presented in a way of Media. This could possibly be represented through websites, news, films etc.

Media audience are all the people who will read, watch or listen to specific media. Radio/Podcasts, TV adverts/ Programmes, Newspaper/Magazine article.

Media institution defines as an established, profit based organisation, Distribution of advertising.

Best example of this has to be ITV or any company that advertises and provides useful information to their customers.Media language consists of  how a text is portrayed to the audience. Media language works through the signs and symbols.

  

Photos. (Planned Photo Shoot)

Most of these shots are close ups which is probably the best for a front cover. This was a photo shoot and I took the best photos from the photo shoot and displayed them here I had planned to take a pictures of at least three candidates smiling with a plain background. One outside mid/close up shot for effect, & one mid shot.

Contents Page

This is my contents page finished. The first picture is with guidelines and the second is without guidelines.