Media Terms

Masthead - The logo of a magazine usually in a large font and bold to attract some readers, it is usually very few words or numbers to keep it simple. For example ‘Q’ ‘NME’ ‘XXL’

Headlines – A headline has a large title which is usually the main article of the magazine and is often linked to the picture on the front of the magazine.

Layout - The structure of the magazine front cover.

Pull quotes and Lure - quotes that have been taken from the magazine's articles to attract the reader/audience and make them read the full article.

Sans-serif style font - a font that does not include hooks, brackets and feet.

Serif style font - A font which includes hooks, brackets and feet.

Coverlines - Text which show the smaller content of the magazine, which is a smaller font than a headline.

Pug/ starburst - a shape or symbol with text.

House Style - The layout of text (Fonts & Style), pictures and colour theme

Visual Syntax - the way in which the readers eye is made to follow through the a page, it can make you focus on one side of the page.

Straplines - Headlines in smaller font.