Question 4

The ideal reader of my magazine will be C1 or below on the Jicnar scale because people above C1 tend to be teachers, professionals & experts and I doubt that any one of them would read a rap magazine (A very small minority may read) The majority of readers will be in the D&E group as they are mostly unemployed, people with a busy job may not find as much time to read a magazine as somebody who is living off benefits and these people often use that money to buy luxuries, however these people are usually ‘Chavs’ and its majority chavs that will read this rap magazine. The clothing the ideal reader would be wearing is all designer brands (Gucci, Armani, EA7, NIKE, Adidas, Ralph Lauren, Stone Island) they would shop at places like JD Sports, SCOTTS, USC, NIKE store, Adidas Store, Ralph Lauren Store, Armani Store, Selfridges.

They would live in terrace houses in a rough area however this is changing as different socio economic groups (Jicnar Scale) is increasing their interest in rap and hip hop. The ideal reader would value Money and women in life as that is 90% what the lyrics the rappers are rapping about although rappers are suddenly changing this mentality. They would roam the streets and just chill somewhere to socialise or go clubbing and parties. The would spend most of their money of clothes and clubbing/partying not save any not invest any these are the people who live for the weekend. They would either spend their free time just chilling or in the ‘trap spot’ (The trap spot is where people go to meet and sell items like drugs). The car they would aspire to drive would either be a fast hatchback ‘chav’ car like Ford Fiesta ST or a BMW 4x4.

They would own one of two phones (Or both) a IPhone 4,4s,5,5s as this is now the most popular phone and the cheapest is £100 or a Blackberry as the cheapest one £20 and it’s classed as a smartphone. They would listen to their music on CDs, Spotify, Itunes, Soundcloud, Online, Free Downloads.

There are many social groups, and most people are categorised in one.
Rebel
Trendies

Cowboys
Groupies

Utopian
Traditionalist
Puritan
Drop-Out
Innovator

Egoist
Drifter

Cynic

I think my ideal reader would be categorised into the ‘Rebel’ category as these are the sort of people that don’t care what people think, ‘Chavs’, they live for the weekend.